GCCTB Marketing Meeting
Tuesday, May 13, 2025
9:00 am
Board Members in Attendance: Kristin Spronz, Cheryl Spezia, Jennifer Brown, Elizabeth Brumm
Board Member Absent: Dave Huber
Also in Attendance: Gaylene Ore, Paula Isakson, Lesley Roybal, Shelby Ledford, Megan Dryden
- Gaylene asked Madden to share an update on the entire process to make the ADA requirements on the website so that the county can see updates and progress.
- Lesley reviewed marketing updates:
- Agency Management - Monthly support, strategy for local and sustainability campaigns
- Reporting and Analysis - media reporting.
- Media Management - continued review and vetting potential opportunities, shifted budget to support boosting organic social posts.
- Photo/Video Assets - working on plan for June shoot.
- Campaign Creative Execution
- Website build- working on creative and setting up for ADA compliance.
Year-to-Date highlights
- Website support SEO - providing monthly reporting
- SEO Driven Content Execution
- Email Marketing
- Website UI/UX Accessibility
Campaign reporting 14,594 total clicks, 4.7% average CTR, and average time on site 2:47.
Prospecting & remarking: Meta Prospecting 13,423 total clicks - 1.54% average CTR, remarking 4842 total clicks, 2.6% average CTR.
Native Content Performance: 477K Total Impressions 10% CTR with 1:20 time on site - remarking 43K total impressions.
Connected TV Buy - 74K Impressions with 99.96% view rate.
Email execution: 24% open rate and 5% click-to-open rate.
Channel traffic sources - paid: Top cities Denver, Houston, Dallas, Kansas City, Colorado Springs, Austin.
Organic performance: Increase in impressions with lower click-through rate - average session duration at 2:54 minutes.
Next Steps
- Plan a strategy for local efforts and build market expansion
- Execute finalization of video shoot and schedule
- Campaigns’ first quarter business review
- Website SEO audit, content audit, and site map correction
Megan is boosting organic posts once a week on Tuesday, alternating between carousel and reel posts.
Paula and Gaylene will be at festivals promoting the Grand County Tourism Board and Stand Grand. Public land managers would like to have us share their information at the booth.
Stand Grand posters and rack cards will be printed and ready to be displayed at the booth and distributed in the community.
Construction in the county this summer - Red Dirt Hill construction announcement on social media and website.
TravelStorys will be going live in the coming weeks.