March 20, 2025

Meeting Location: Granby Fire Station

Mission Statement:We inspire a sustainable, year-round tourism economy in Grand County with an emphasis on strengthening the vitality of our communities, celebrating our local culture and traditions and respecting our environment and resources.

Board Member Attendance: Joanna Whitemarsh, Beau Larson, Elizabeth Brumm, Jeremy Belnap, Jennifer Brown, Heather Bishop

Absent: Gretta Fosha (Board Member), Dave Huber (Board Member), Rebecca Bierden (Board Member)

Attendance by Zoom: Kristen Spronz (Board Member) Jeremy Belnap (Board Member), Dave Huber (Board Member), Cheryl Spezia (Board Member), Dakota Cordle (Board Member), Lesley Rowbal (Madden Media), Dave Santucci (Mission2Market), Sarah Cichon (Destination Granby)

Also In Attendance: DiAnn Butler (Grand County Economic Development), Kelly Kirkpatrick (Grand Lake Chamber)

Call to Order

Meeting Called to order at 3:17 p.m. by President Joanna Whitemarsh

Approval of Meeting Minutes February 2025

Meeting minutes were approved as distributed

Approval of Invoices

Beau motioned to approve $575,833.07 invoices, and Jeremy seconded. The motion carried unanimously.

General Public Comments Antero Contract DiAnn Butler

DiAnn with Grand County Economic Development gave updates on her meeting with the county

regarding the Anterro Contract. DiAnn gave the board two options: pay the $10,000.00 and not have full training or pay the $25,000.00 and have full training plus data updates.

We have already contributed $10,000 from our budget and would need to contribute $15,000.

Jennifer motioned to approve the $15,000 spend with the stipulation we are not to pay for this every year, and Beau seconded. The motion carried unanimously.

Administration

Marketing Committee

Elizabeth reviewed the minutes from the marketing meeting regarding Madden Media's presentation of the email template, website, and ad updates.

Finance Committee

The finance committee met with Curtis Lange from the county. We are down 2% for tax collections from January 2024 to January 2025. The budget for this year is $1.9 million. We will be using money from our reserves. The committee will meet with Dave Mission2Market to review the five-year plan.

Executive Director

Gaylene held monthly all contractors meeting

She continues to work with Madden Media and is still interviewing Digital Asset Management Companies.

The GCCTB Annual Report 2024 is almost done and will be ready for review.

PR Updates

PBS Hometowns will be coming in the first week of June, featuring Grand County on a future episode.

Marketing

Lesley from Madden Media reviewed the marketing update CTO Co-Op was approved

Meta prospecting and remarketing ads are running

The Looker studio dashboard has been set up to monitor ad campaign performance. Lesley is working on getting assets from Gaylene/Paula

Looking at photo shoot options

The Partner Portal is in the works but needs to be fine-tuned before we share it with our partners.

The team has been working on monthly SEO technical optimizations The email marketing template has been created and approved Campaign performance is currently at the industry standard

Lesley reviewed new ads launched on Meta and indicated that there is a focus on prospecting and remarketing

She reviewed the advertisement in the Wildsam April Issue

Lesley then showed the top ten geo and locations for our website, and top visited website pages She ended by showing how Madden Media plans to move forward and presenting information to the Grand County Colorado Tourism Board

Old Business

Mission 2 Market and Business Plan Update

Dave will be at our next board meeting in April to review the GCCTB budget and business plan.

April Meeting

Our next board meeting will be at C Lazy U at 1 p.m. to discuss the budget and business plan with Dave from Mission2Market. Regular meeting to follow at 3 p.m.

Digital Asset Management

Prices range from $15,000 to $24,000 per year. Madden is working on getting the actual TB needed.

Approval of Executive Director Expense

Jennifer motioned to approve expenses up to $2500 for approved ED expenses and Kristen seconded. The motion carried unanimously.

New Business

March 25 Board of County Commissioners Meeting

Gaylene invited board members to the meeting, which starts at 10:15 a.m.

Gaylene re-iterated that we need to make sure that our website is in compliance with ADA requirements along with all presentations to the BOCC

Require Budget for Grants from Grantees

Kristen motioned to approve a requirement for grantees to submit a full budget 45 days after the event, and Jeremy seconded. The motion carried unanimously.

Board Retreat

The Board agreed to move the August 17, 2025 meeting to August 7, 2025 as the annual board retreat.

Adjourn

Beau motioned to adjourn the meeting, and Jennifer seconded. The motion carried unanimously. Meeting Adjourned at 4:15 p.m.

Next Meeting:April 17, 2025 C Lazy U Ranch at 1:00 p.m.