GCCTB Meeting Minutes May 15, 2025
Mission Statement: We inspire a sustainable, year-round tourism economy in Grand County with an emphasis on strengthening the vitality of our communities, celebrating our local culture and traditions and respecting our environment and resources.
Board Members in Attendance: Jennifer Brown, Elizabeth Brumm, Dave Huber, Jeremy Belnap, Beau Larson, Dakota Cordle, Heather Bishop
Board Members Absent: Kristen Spronz, Joanna Whitemarsh, Rachel Bierden, Gretta Fosha, Cheryl Spezia
Also in Attendance: Gaylene Ore, Paula Isakson, Lesley Roybal (Madden Media) Megan Dryden (Social Media), DiAnn Butler (Grand County Economic Development), Sarah Cichon (Destination Granby), Brittany Vanderlinden (Kremmling Chamber of Commerce), Dave Santucci (Mission2Market)
Meeting Called to Order by Secretary Jennifer Brown at 3 pm.
Approval of Meeting Minutes
Meeting Minutes are approved as written.
Dakota motioned to approve the minutes and Beau seconded. The motion carried unanimously.
Approval of Invoices
Invoices were approved for the amount of $90.268.12.
Jeremy motioned to approve the invoice amount of $90,268.12 and Dakota seconded. The motion carried unanimously.
General Public Comments
DiAnn will bring updated data from Anterro next month Anterro will be starting their training
Administration
Marketing Committee–Elizabeth Brumm
The marketing budget has been shifted to support organic social posts Madden is currently working on a photo and video shoot for June
They are also working on current website to build out ADA compliance, SEO and user experience
All of the email and media campaigns continue to have a strong performance
Finance Committee
No finance committee meeting
Executive Director
Outside Festival will be at the end of May, and Madden created a booth for us to use for this event and other events in the county.
Gaylene and Paula continue working with Madden on newsletters, SEO, ads, and social media approvals.
Gaylene is working with TravelStorys to finalize the TravelStorys project
The Grand County Colorado Tourism Board Annual Plan has been finalized and will be presented to the board at our next board meeting
Paula has been working on the Partner Portal, which includes business listings and events. She emailed the business owners that the Partner Portal is ready and available for use and working with partners needing help or website access.
Gaylene mentioned that there will be a lot of construction in Grand County this summer and that we are trying to spread the word on our website and through social media.
She attended a Grand Places Meeting where the forest service mentioned concerns over fewer staff.
Contractors' Reports
Marketing Report from Lesley with Madden
Madden integrated the GCCBT business plan with the current marketing plan Madden continues to work with Gaylene and Paula for direction on current marketing efforts
They are starting to prepare quarterly business reports for the BOCC The Madden team is starting to get requests for marketing partnerships They have moved their budget to help boost organic posts
Madden is planning on working on a fall promotion in July to promote early bookings and is planning on a photo shoot for this June.
The team is working on the new website to ensure that it aligns with the board's objectives and goals and complies with all ADA requirements.
Gaylene mentioned that Madden is working to ensure that the current website is being brought up to ADA compliance requirements by July 1.
Lesley noted that AI is impacting all websites, so impressions are growing, and the importance of having a website that has relevant information and is seen as informative by AI so that content shows up within the AI search overview.
Madden continues to ensure that our messaging has a consistent look and feel and recently updated the PR email template to match our branding.
Email marketing continues to have a higher-than-average open and click-through rate. Madden has moved toward a more seasonal marketing campaign.
All of the re-marketing and prospecting marketing in digital continues to show growth. The top three pages on our website are the home page, Rocky Mountain National Park, and Things to Do. The top three cities are Denver, Houston, and Dallas.
Madden is working on a plan/strategy to promote local tourism efforts.
Madden will be able to share data on which communities in Grand County we are reaching with our marketing efforts and the spending in each community utilizing Azira
and Epsilon (two different platforms that help identify visitors/consumers and their actions).
Social Media with Megan Dryden
Megan noted that interactions and followers are growing on both social media platforms, Instagram and Facebook.
She noted that Facebook post reach is down, but page followers, page visits, and engagement are growing on this platform, specifically
Her May/June strategy is to double her followers on Instagram and get a better reach on Facebook.
Megan is also working on bringing attention to Stand Grand and TravelStorys and their App.
Her Influencer Strategy includes visits in June to showcase Kremmling. In addition, she has secured influencers for July, September, and October.
Megan to be in town for Home Town PBS and the June photo shoot with Madden.
Old Business
Digital Asset Management
Gaylene had been working with Canto, a digital asset management company, but had to discontinue moving forward with the organization due to their contract revision
requests. She will be researching other companies.
New Business
Mission2Market Extended Contract | June 17BOCCMeeting at1 pm.
The Grand County Colorado Tourism Board will meet with the BOCC on June 17, 202, at 1:00 pm. All board members are invited to attend.
Dave Santucci with Mission2Market is available to help the board prepare for the meeting. He proposes that it would take him about 20 hours to prepare.
Beau motioned to approve working with Mission2Market for 20 hours to help us prepare for the June 17th BOCC meeting and Elizabeth seconded. The motion carried unanimously.
Board Retreat
The board retreat is scheduled for August 7, and Dave with Mission2Market would be available to facilitate it. He has two options to offer the board. Option one includes facilitating the retreat and preparing a basic report for $3750.00. The second option includes facilitating the retreat and preparing a graphically designed report for $4800.00.
Jennifer motioned to approve working with Mission2Market to facilitate the board retreat for the option one basic package of $3750.00, and Heather seconded. The motion carried unanimously.
Adjourn
Jennifer motioned to adjourn the meeting, and Jeremy seconded. The motion carried unanimously. Meeting Adjourned at 4:00 pm.
Executive Session- Budget Discussion
Jennifer motioned to end the Executive Session and Heather seconded. The motion carried unanimously.
Next Meeting: June 19th, 2025 – Kremmling Chamber