October 14, 2025

Attendees: Gaylene Ore (GCCTB), Lesley Rowbal (Madden Media), Shelby Ledford (Madden Media), Jennifer Brown (Board), Elizabeth Brumm (Board)

Key Dates & Logistics

PR RFQs due: Nov 15 (Madden’s received; 4–5 more expected)

Review meeting: Mon, Nov 17 @ 1:00 PM — Gaylene to reserve the library and send notice

Agency interviews: Will interview top 3; date TBD after RFQ receipt

BOCC quarterly with Madden: Tue, Oct 28

Program & Production Updates (Madden)

Agency/Media/Creative

2026 budget recommendations delivered last month.

Winter creative launched 10/1 (on time).

Local tourism advocacy campaign implemented (some flights ran through October).

Postcards with Source branding ordered; delivery expected today.

Fall photo/video shoot completed (September).

Two additional “Source” videos moving to post: Family-focused and Cultural/Local-business cuts.

Champion for tourism  videos finalized and shared.

Website

New site tracking for early December launch.

Top/secondary/tertiary page designs in development.

MindTrip vendor meetings to be scheduled this month.

SEO & Email

Ongoing SEO work; targeting ~5 content briefs/quarter.

October email in final updates; fall/winter onboarding creatives on track.

Performance Highlights

Paid Search / PMax

Strong month-over-month CTR increases; increased shift to Google Performance Max.

Pacing at ~2× click goal based on current performance.

Prospecting/Remarketing

September: Prospecting CTR ≈ 1.5%; Remarketing CTR > 3%.

Creative iterating toward more specific remarketing messages.

Native (Nativo)

Native content delivering scale; designed to meet users in-platform (not just drive to site).

Display (Azira)

Prospecting + remarketing banners performing with strong CTRs.

Video

Still running previous video; new spots to follow.

Expedia Media

August results: ROAS ≈ $122 per $1 spent (attribution requires seen + clicked).

VRBO stays skew longer; 93% of conventional bookings are 1–2 nights.

Majority party sizes >2 people.

September reporting also available; shoulder-season focus (Aug–Oct flight).

Website & Channel Mix

Lower September budget vs. August drove some metric declines; some YoY increases remain.

Paid social = largest traffic driver (boosted organic + seasonal paid).

Denver Metro engagement up in shoulder season.

Organic: impressions up, clicks down (harder clicks; deeper-funnel).

Slight engagement rate uptick; media mix shifting toward paid social.

Community/Advocacy Video

Two cuts: ~3:00 long and :30 short.

Use cases: community presentations (Rotary, Lions, etc.), website, local advocacy; shorter version recommended for Commissioners/BOCC.

Deck will end with the longer version; can swap in the :30 for BOCC.

Swag & Materials

Water bottles: 32 oz Nalgene-style, 200 units, $13 each + setup + shipping; estimated total ≈ $3,162.80.

Hold until board approves both cost (>$3,000) and storage unit (Gaylene’s garage is full).

Buffs: custom order in progress; vendor slow to respond. Wendy mocked concepts; will send for feedback once vendor engages.

Stickers & Postcards: refreshed designs in progress; postcards expected today.