Grand County Colorado Tourism Board Meeting
June 19, 2025
3:00pm
Meeting Location: Kremmling Chamber
Mission Statement: We inspire a sustainable, year-round tourism economy in Grand County with an emphasis on strengthening the vitality of our communities, celebrating our local culture and traditions, and respecting our environment and resources.
Meeting Attendance Board Members Present: Jennifer Brown, Beau Larson, Dakota Cordle, Heather Bishop, Dave Huber, Cheryl Spezia,
Kristen Spronz, Rebecca Bierden, Elizabeth Brumm
Board Members Absent: Jeremy Belnap, Gretta Fosha
Also in Attendance: Gaylene Ore (Executive Director), DiAnn Butler (Grand County Economic Development)
Meeting Minutes Call to Order
The meeting was called to order by the Board President at 3:01 pm.
Approval of Minutes
Jennifer moved to approve the minutes from the previous meeting. Heather seconded the motion, which passed unanimously.
Approval of Invoices
Dave Huber motioned to approve invoices totaling $180,653.20. Dakota Cordle seconded. The motion passed unanimously.
Public Comments
DiAnn Butler noted she would contact the board to discuss appointing the GCCTB as the Economic Development Board and dissolve the board as requested last year.
Committee Updates
Marketing Committee – Elizabeth Brumm
Elizabeth provided a comprehensive update on Madden Media's ongoing efforts, including: Execution of summer and fall campaigns
Continued SEO optimization and content improvements Progress on the Champion for Tourism local campaign Colorado Tourism Office (CTO) matching grant updates Website performance and analytics
Finance Committee
The board reviewed current county lodging tax collections and discussed comparative data across Colorado communities. Notably, the Rocky Mountain Region has seen a 10% decrease in lodging revenues, as reported by the CTO.
Executive Director's Report – Gaylene Ore
Collaborate daily with Madden Media to manage content, website, and SEO. Represented Grand County at the Outside Festival, which drew over 35,000 attendees.
Replaced AirDNA with Key Data and upgraded Datafy to include credit card and international visitor data.
Completed the Destination Blueprint initiative.
Travelstorys GPS tour program is scheduled to launch next week.
ADA compliance updates are underway with Paula, leading document accessibility and business listings.
Contractor Reports
Public Relations
Hosted a successful media familiarization tour at Arapaho Valley Ranch with nine media. Hosted PBS Home Town for four days. The episode is expected to air in late September or early October.
Released a Grand County Family Fun feature that generated significant exposure: 146 million total UVM
$1.36 million in ad value Over 10% ROI
Old Business
Digital Asset Management
The project remains on hold pending further evaluation.
BOCC Meeting Recap (June 17)
Board members who attended felt the session was productive and well-received. Gaylene and Joanna will prepare a follow-up letter of appreciation and notify the BOCC that a comprehensive campaign performance report will be available in October.
New Business
August 7th Board Retreat – coffee and continental breakfast starts at 8:30 am, meeting starts at 9:00 am. Finish by 1:30 pm.
2026 Budget Planning
The board discussed the proposed five-year budget in detail. Gaylene will incorporate feedback, resend an updated version for review, and schedule a meeting with the County Manager and Finance.
2024 Annual Report
Gaylene distributed the finalized 2024 Annual Report for board review.
Data Systems Contracts
Datafy: Approved invoice of $10,500 for July–December 2025 services.
Dakota motioned to approve a contract with Data Systems for July - December 2025 services for the amount of $10,500 and Heather seconded. The motion carried unanimously.
Key Data: Approved new service contract totaling $20,000, including three comp sets.
Dave motioned to approve $20,000 for a service contract with Key Data, and Kristen seconded. The motion carried unanimously.
ADA Website Compliance: Approved $3,300 to bring top-level website pages that are compliant with state standards.
Kristen motioned to approve to spend $3,300.00 to bring top-level website pages in compliance with state standards, and Cheryl seconded. The motion carried unanimously.
Adjournment
Jennifer Brown motioned to adjourn; Heather seconded. The motion passed unanimously. Meeting adjourned at 4:35 pm. .
Next Meeting:
Thursday, July 17, 2025 Location: Wyndham Granby