Grand County Colorado Tourism Board Meeting Minutes

April 17, 2025

Meeting Location: C Lazy U

Mission Statement: We inspire a sustainable, year-round tourism economy in Grand County with an emphasis on strengthening the vitality of our communities, celebrating our local culture and traditions and respecting our environment and resources.

Board Members Present: Cheryl Spezia, Kristin Spronz, Joanna Whitemarsh, Heather Bishop, Gretta Fosha, Jeremy Belnap, Dave Huber, Beau Larson, Dakota Cordle

Absent: Rebecca Bierden, Elizabeth Brumm

Present Via Zoom: Jennifer Brown

Also Present:Lindsey Rowbal, Bria Hammock (Madden Media), Gaylene Ore, Paula Isakson, Dave Santucci (Mission2Market)

1:00– 3:00 p.m.Business Plan Review

Dave Santucci with Mission2Market reviewed the proposed business plan and strategy with the board members.

Call to Order by the President at 3:03pm

Approval of Meeting Minutes

Updates to March Meeting Minutes need to show that Dakota Cordle attended the meeting by Zoom. Meeting Minutes are approved with change.

Approval of Invoices

Invoices were approved for the amount of $84,326.20

General Public Comments

None

Administration

Marketing Committee

Elizabeth Brumm was absent and did not review. Lesley with Madden Media went over marketing updates later in the meeting.

Finance Committee

The finance committee did not meet due to illness.

Executive Director

Meetings included Headwaters Events Center, Madden Media, Contractors, Marketing, Grand Places,

TravelStorys will be ready to go in May

Updated the board about road construction and Grand Places meeting – working with Madden on messaging.

Paula attended the Grand County Communications Meeting Working on booth for Outside Festival and county-wide event 2024 Annual Report is completed.

Gave update on AirDNA data and status of International travel.

Marketing

Lesley with Madden Media reported on marketing updates Lesley and Bria presented to the Grand County BOCC in March

High-level review of paid search advertising efforts through digital advertising (Social Media, Nativo, and Azira) and WildSam Print Ads.

The team is getting prepped for a Summer and small Fall photo shoot.

Planning and initial design for the new tourism board website are being worked on. If the board has ideas on what they want to see on the website, they should provide feedback in the initial planning phase.

Most recent campaign performance shows visitors are searching for restaurants and national parks.

Old Business

Kristen motioned to approve up to 15,000 for a digital asset management system, and Cheryl seconded. The motion carried unanimously.

New Business

Cheryl motioned to approve $5000.00 for championing tourism video, and Gretta seconded. The motion carried unanimously.

Cheryl motioned to approve the business plan with changes and Kristen seconded. The motion carried unanimously.

Adjourn

Jeremy motioned to adjourn the meeting, and Cheryl seconded. The motion carried unanimously. Meeting Adjourned at 3:57 p.m.

Next Meeting:May 15, 2025, Fraser Town Hall at 1:00 p.m.