Grand County Colorado Tourism Board (GCCTB)
Marketing Meeting
September 16, 2025

Board Members in Attendance
Kristen Spronz
Jennifer Brown
Elizabeth Brumm

Not Present
Cheryl Spezia
Dave Huber

Also in Attendance
Lesley Rowbal (Madden Media)
Shelby Ledford (Madden Media)
Megan Dryden
Gaylene Ore
Paula Isakson

Marketing Update
Lesley provided an update covering agency management, media management, campaign creative execution, reporting and analysis, photo/video assets, and the website build.
Madden will attend the October 28th BOCC meeting to present return on ad spend results.
Year-to-date highlights include website support and SEO, SEO-driven content execution, and email marketing updates.

Campaign Highlights
August campaign delivered 1.3 million impressions and 16.1K CTR.
Expedia campaign boosted CTR to the website.

Strategic Approach
Focus on Google SEM, Meta boosted posts, and Expedia buy.
Campaigns are being optimized through keyword adjustments, monitoring of social comments, and boosting organic Meta posts.
The Expedia campaign went live in August; the Fall SEM and local campaign launched in September.

Performance Metrics
Google SEM: 32,601 total clicks, with an average CTR of over 5%.
Meta Prospecting: 38,262 total clicks; 1.43% average CTR.
Meta Remarketing: 24,397 total clicks; 3.36% CTR.

Key Takeaways
Improved paid search performance.
Strong results from the Expedia campaign.
Organic Meta performance is trending well.

Areas of Opportunity
Media buys that demonstrate strong return on ad spend.
Continued development of the local campaign.
Asset shoots focusing on the entire county (Fall shoot: family and small business).

Video Consensus – Voice Over
Gaylene requested board consensus on the video voice-over.
Final approval pending; awaiting additional board comments.
Members stressed the importance of launching the video soon.
Lesley requested direction on the feedback already provided.

Discussion
The committee discussed strategies to improve the productivity of marketing meetings.

Social Media Update
Megan presented the local campaign social media strategy, highlighting how it demonstrates the importance of tourism while aligning with Madden’s efforts.
Shelby will provide Megan with fonts and a color style sheet to maintain consistency with the Madden’s marketing materials.